Remember when Dr. Baker on Little House on the Prairie went to the homes of the people who were ill?  That would never work today, would it?

Well don’t tell Jay Parkinson that.  When he finished residency, he was determined to revolutionize health care by personalizing it.  Here’s some of what he has to say:

My goal was to just provide a super easy visit for people.

I designed my own web site, people would go to my site, visit my site, see my Google calendar, choose their own time, tell me their symptoms, my iPhone alerts me, I do a house call, and they pay me via PayPal.

Talk about wow (first learned of this “Dr. Wow” video from Jeff Jarvis).

Jay Parkinson at Pop!Tech from Jay Parkinson on Vimeo.

So why is it relevant here?  Jay recognizes the simplicity of his solution and its similarity to another effective, CUSTOMER CENTRIC solution:

Really, it was the Toyota Way.  It was lean.  It enabled me to practice medicine and solve 90% of the problems.

Jay has gotten a lot of buzz, and that’s because he’s delivering a very important value: personalized, easy-to-do-business-with healthcare.