Archive for February, 2009

Alright, enough with the jargon already, just tell me where it hurts!

Friday, February 6th, 2009

About to go on a rant…a rant about marketing speak.  I guess this isn’t the first time I’ve done this.  I guess what is probably frustrating for me is that seemingly a lot of people swoon and end up in a trance at the horse and pony show a lot of companies produce.  "Yes, oh […]

Don’t wait for recovery, lead the recovery

Tuesday, February 3rd, 2009

"We’re cutting R & D."
"We have money right now, we’re just not spending any of it." (something I heard from a potential client of mine in the last few months)
A VP I was speaking to at a large manufacturer said a mistake their organization made in 2001 was to not invest capital in the future, […]