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Is “buzzword” a buzzword?

I’m not a big fan of buzzwords. I guess it’s because it seems whoever is using them is often out to impress…that really, they’re not even sure of the meaning of the words they are using. In fact, I just checked, and apparently that’s what someone who edited the buzzword definition on Wikipedia thinks, too.

“Buzzwords are typically intended to impress one’s audience with the pretense of knowledge.”

I think in that light, some words are perfectly “valid” when used by some people–people who genuinely understand the intent or meaning–but become an abused “buzzword” in the hands of someone who doesn’t “get it.” I have nothing against marketers–they are essential in getting good products and services to the right people–but I feel that often they are guilty of plastering company information with words that they think people want to hear, but may not necessarily have anything to do with their products or services. I recently read a website for a software product that included the following phrases in one, four-sentence paragraph.

  • suite of integrated and browser-based applications
  • monitoring and analyzing…in both real-time and historically
  • non-intrusively collect data from disparate sources
  • advanced real-time analytics
  • data is sorted, filtered, operated upon…into valuable business intelligence
  • real-time collaborative knowledge management portal
  • personalized BI
  • key performance indicators

That was a power-packed FOUR sentences. (more…)

By |2007-05-29T21:22:41+00:00May 29th, 2007|Uncategorized|0 Comments

Three old guys who can dribble

“sclog” is my blog. Welcome to it. I’ve never been good at coming up with names. One of the more difficult assignments I ever get is coming up with a team name for some city league or intramural sport. It’s always so much pressure. Maybe the name is too “cheesy” (it’s a combination of Scott and blog), but I was short on creative ideas last night. “sclog” is my working name for now anyway. I intend to use my blog to share my thoughts about manufacturing, lean, and information management.

By |2007-05-05T17:29:04+00:00May 5th, 2007|Uncategorized|1 Comment